5. Are shoppers shunning bacon over nitrite concerns?

Professor Chris Elliott is a global expert on food safety and security and a leading voice in a coalition campaigning for the use of nitrites to be banned as additives in cured meat products. As data shows falling demand for bacon, Chris tells Nick Hughes why he believes the direction of travel is towards an outright ban on nitrite-cured ham and bacon, and why foodservice operators need to move quickly to offer their customers nitrite-free alternatives.